Content Marketing

  • Lectures: 33
  • Quizzes: 1
  • Duration: 4 weeks

What is Content Marketing? Content marketing is simply the creation and sharing of online material such as videos, blogs, and social media posts with the intention of stimulating interest in products and services.

The content is not saying, “look at us, our brand is great”. They are saying, “We are right here to help you”. It is the nuance difference that gets your brand the visibility it wants while also helping your users do what they want to do.

This course will cover the benefits and categories of content marketing as well as the strategies for implementing content marketing.

Course Content

  • Benefits of Content Marketing
  • Categories of Content
  • How to Make Content Work for You
  • Content Marketing Strategy
  • Elements of Content Marketing Strategy
  • Developing a Content Plan & Calendar

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