Digital Strategy

  • Lectures: 49
  • Quizzes: 1
  • Duration: 4 weeks

Digital Campaign Planning and Strategy training answers the question, “what is digital strategy?” and provides a structured approach to creating a coherent Digital Marketing plan. This digital marketing course reiterates the importance of an iterative process of monitoring, analysis and enhancement based on performance.

The Digital Campaign Planning and Strategy Training also emphasizes a clear set of meaningful objectives in digital campaign planning, operating on the basis of the anticipated target audience(s) and budget. This course will equip students with the skills to create an effective Digital Marketing plan for businesses which will ensure successful implementation of Digital Marketing strategies.

Course Content

  • Key Strategy & Planning Concepts
  • Planning
  • Situation Analysis
  • Information Gathering
  • Target Audience
  • Setting Objectives
  • Appropriate Tools
  • Action Plan
  • Setting the Budget
  • Measurement
  • Iteration & Enhancement
  • Examples of Integrated Marketing Plans

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