Display and Video Advertising

  • Lectures: 14
  • Quizzes: 1
  • Duration: 4 weeks

This Digital and video advertising course is designed to help you combine the precision of online audience targeting with the knowledge of various creative visual formats. It will equip you with the skills and knowledge to implement and manage effective ad campaigns.

The Digital Display Advertising course will also give you comprehensive understanding of the creative process in deploying digital display advertising. At the end of this course, you will have everything you need to develop clear campaign objectives while understanding digital campaign measurement and optimization. You will also have mastered essential pricing metrics such as Cost-per-Impression, Cost-per-Click, Cost-per-Leads and Cost-per-Acquisition. Take this course and you are on your way to becoming a digital display advertising expert


Course Content

  • Digital Display Concepts
  • Benefits & Challenges of Digital Display
  • Running Effective Ads
  • Ad Formats & Features
  • Campaign Planning
  • Creative Formats
  • Targeting & Tracking your Campaign
  • Optimising the Campaign
  • Campaign Budget

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