Email Marketing

  • Lectures: 17
  • Quizzes: 1
  • Duration: 4 weeks

This Email Marketing training course teaches the practicalities behind effective email marketing campaign. It clearly explains the important role permission-based email marketing plays in Digital Marketing. It also explains terms such as copywriting, email deliverability, email campaigns testing on one hand, and how to increase consumer reach, boost sales and providing insights into data protection on the other.

Email Marketing continues to be an effective consumer communications tool in Digital Marketing despite its many challenges. This Email Marketing course in Nigeria will teach you those challenges and how to drive open rate, engagement rate and conversion rate; thereby improving visibility for your business.

Course Content:

  • Introduction to Email Marketing
  • The Evolution of Email Marketing
  • Online versus Offline Marketing
  • When to Use Email Marketing in the Marketing Mix
  • Building an Email Database
  • Opt-in Options
  • Managing Your Email Database
  • Email Delivery Software Solutions
  • Planning and Creating Email Campaigns
  • Types of Marketing Campaigns That Are Best Suited to Email Marketing
  • Examples of Good and Bad Email Marketing Pieces
  • Handling Responses
  • Integrating Email into the Overall Marketing Mix
  • Testing & Measurement
  • Legislation & Data Protection
  • Case Studies

Get Started



There is no review for this course