Google Analytics

  • Lectures: 26
  • Quizzes: 1
  • Duration: 4 weeks

Google Analytics involves a structured approach to analysing, tracking, and optimising your digital marketing or advertising campaigns to enable you monitor and maximize your ad campaign success on the Google network.

This Google Analytics Training course emphasizes campaign monitoring, budget control, content optimisation and analysis as critical tools for achieving your business’ set advertising objectives. Here you will learn how marketers use analytic tools to engage the right target groups, and set ad budgets; while ensuring that your campaigns are greatly optimised to give your target audience a very seamless web experience. Take this Web Analytics course and watch your business gain better visibility online.

Course Content

  • Google Analytics
  • Concepts of Google Analytics
  • How to Setup a Google Analytics Account to Get Results.
  • Using Google Analytics Tools
  • Budgeting
  • Code Installation

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