Pay Per Click

  • Lectures: 18
  • Quizzes: 1
  • Duration: 4 weeks

The Pay-per-Click Advertising Training course also known as the Search Engine Marketing module demonstrates how to implement and manage online advertising campaigns. The Pay-per-Click (PPC) Advertising module covers the key concepts and terminologies used in PPC and will equip you with practical knowledge and skills to build and maintain an effective PPC strategy.

Taking this course will help you understand the fundamentals of search marketing and how Pay-per-Click Advertising systems work. You will also develop advanced keyword research and selection skills, and learn how to apply these to Google Ad Words campaigns.

Also called Cost-per-Click Advertising, this course will teach you to analyse search marketing activities and target key audience groups to improve your click through rates(CTR). You will learn how to set and manage budget to Ad Words; and how to measure and analyse ad effectiveness, how they align with established business expectations.

Course Content

  • Key PPC concepts
  • Strengths of Pay-per-Click
  • Keyword Research
  • Google PPC
  • Research Tools
  • Search Campaign Process
  • Ad Copy
  • Landing Pages
  • Targeting
  • Budgets
  • Scheduling
  • Display Networks
  • Ad Centre
  • Campaign Management
  • Conversion Tracking
  • Conversion Metrics: CPA, CTR
  • Bidding
  • Analytics

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