Search Engine Optimization

  • Lectures: 26
  • Quizzes: 1
  • Duration: 4 weeks

This Search Engine Optimization Training course introduces the principles of organic search and explains how to implement SEO techniques to achieve a high ranking website placement in search engine results on Google, Yahoo, Bing and other search engines.

Search Engine Optimization Training delivers a clear understanding of how to implement an excellent Search Engine Optimization strategy for directing more traffic to websites.

Course Content

  • What is SEO.
  • Why Do You Need SEO?.
  • The Current SEO Landscape.
  • How People Search.
  • Overview of Keywords.
  • Making Your Website Search Engine Friendly – Using Meta Tags.
  • Google Webmaster Central Developments.
  • Linking Strategies.
  • Innovative Techniques for Building Inbound links.
  • Video Optimisation.
  • Overview of Terminology.
  • Optimising Your Website.
  • Creating Content.
  • Developing a Link Strategy.
  • Top 10 SEO Tips.
  • What Not To Do.
  • How to Use Blogging as an SEO Tool.
  • The Importance of Hosting.
  • Localisation and Getting Found in Local Search.
  • Staying Out of Trouble with Search Engines.


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