- Lectures: 26
- Quizzes: 1
- Duration: 4 weeks
Categories: Sales & Marketing Courses
This Search Engine Optimization Training course introduces the principles of organic search and explains how to implement SEO techniques to achieve a high ranking website placement in search engine results on Google, Yahoo, Bing and other search engines.
Search Engine Optimization Training delivers a clear understanding of how to implement an excellent Search Engine Optimization strategy for directing more traffic to websites.
Course Content
- What is SEO.
- Why Do You Need SEO?.
- The Current SEO Landscape.
- How People Search.
- Overview of Keywords.
- Making Your Website Search Engine Friendly – Using Meta Tags.
- Google Webmaster Central Developments.
- Linking Strategies.
- Innovative Techniques for Building Inbound links.
- Video Optimisation.
- Overview of Terminology.
- Optimising Your Website.
- Creating Content.
- Developing a Link Strategy.
- Top 10 SEO Tips.
- What Not To Do.
- How to Use Blogging as an SEO Tool.
- The Importance of Hosting.
- Localisation and Getting Found in Local Search.
- Staying Out of Trouble with Search Engines.
Get Started
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Preview
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What is Search Engine Optimisation
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Paid versus Organic search
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How the Search Engine works
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SEO Element
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Technical Optimization
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On-page optimization Elements
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Off-page optimization
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Types of SEO Metrics
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Exam/Quiz