- Lectures: 33
- Quizzes: 1
- Duration: 4 weeks
Looking for the best social media marketing course online? Look no further. This course will give you a comprehensive understanding of Facebook advertising, Facebook ad manager, Twitter campaign manager, how to advertise on LinkedIn and Instagram
This social media marketing training in Nigeria will teach you to use social media marketing tools as well as create content for social, best practices for cross-platform integrated campaign and more. You will learn topics such as how social media platforms can help businesses expand reach, drive revenues and increase brand exposure.
At the end of this module, you will be able plan and execute social media campaigns, set ad budgets, create social content and explore integrated campaign across choice social media channels.
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Preview
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Introduction
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Campaign concepts
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Social media objectives
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Campaign objectives for Key performances indicators
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Lecture 5.1Campaign objectives for Key performances indicators
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Lecture 5.2Key performance indicators for awareness
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Lecture 5.3Key performance indicators for Purchase
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Lecture 5.4Key performance indicators for reach and impressions
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Lecture 5.5Key performance indicators for social engagement
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Lecture 5.6Key performance indicators for site traffic
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Lecture 5.7Key performance indicators for lead generation
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Lecture 5.8Key performance indicators for brand affinity
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Lecture 5.9Vanity metrics
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Lecture 5.10Key metrics
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Facebook ads
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Twitter ad manager
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Campaign Optimization
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LinkedIn
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Exam/Quiz